As parents themselves, Baba Baa understand the desire to make our children’s lives as rich and as fulfilling as possible!

Fast forward to today, the success of Rasa Sayang has inspired them to create even more immersive children's books that incorporate exciting visuals and catchy sing-along tunes—all touching on topics such as vocabulary, numbers, and cultural lessons.

In 2014, they kept this in mind when designing their best-selling Rasa Sayang Sing-and-Record sound book and ended up creating something that educated children through sight and sound while inspiring a love for local Southeast Asian culture.

They want every book we design to be a meaningful addition to any kids' activity, encouraging an early love for reading and singing as they discover the world around them in the most captivating way possible!